Hello! I'm Alexa, a creative strategist.
I've danced with dinosaurs, law and Egyptology before my curiosity led me on this path called advertising. Now, my passions for art and psychology have kept me skipping along. I told myself that I wanted to be a student for the rest of my life; to keep learning and seeking the answer to the question, "why" in everything.
How'd I get here? Well, I graduated from SCAD in March of 2016 with a B.F.A. in Advertising Design. Since there isn't a specific program dedicated to account planning/strategy, I filled my electives with business, writing and psychology classes and molded my own curriculum.
I call myself a creative strategist because I understand the creative process, know when to step back and step in, how to present my ideas in a concise manner, ask the right questions to uncover that juicy insight, and how to inspire a creative team to make something that's beautiful, entertaining or useful.
My personal motto has always been, "Don't just seek your own greatness, seek to inspire others to also be great."
FUN FACTS (because who doesn't love fun facts):
+ I do commissioned pet portraits. Check out my "Art" page.
+ I never outgrew my passion for Paleontology.
+ I use puns frequently, and the pun is always intended.
+ I text with proper grammar.
+ Fitness is a big passion of mine. The best feeling in the world is to inspire someone to make a change for the better.